A WhatsApp-first customer retention platform. BizWhats finds the right customers, reaches them in their own language, converts them, and keeps them engaged — automatically. Built for Indian SMBs, and configurable for any business that depends on repeat customers.
Acquiring a customer is expensive. Keeping one is where the profit is. BizWhats runs the entire retention loop so business owners don't have to.
Discovers and scores high-intent leads from public sources, ready for outreach.
Sends personalised WhatsApp messages in the customer's native language.
Manages the reply thread and moves prospects from trial to paid via Razorpay.
Keeps customers engaged with timely, automated re-engagement and check-ins.
BizWhats was built first for Indian small and medium businesses — salons, gyms, coaching classes, clinics, boutiques, kirana stores. But the underlying engine is sector-agnostic. Any business that depends on customers returning can run on BizWhats.
Every engine writes to the database; the next reads from it. No fragile chains — each stage is independently testable, replayable, and observable.
Pulls leads from Google Maps, JustDial, IndiaMART, and SerpAPI. Normalises numbers to E.164 and tags each lead's language.
● In productionScores each lead on completeness and intent signals, surfacing the hottest prospects first.
● In productionSends first-touch WhatsApp messages in the lead's native language, with sector-tailored demos.
● ActiveKeeps threads alive, classifies reply intent, and escalates hot conversations to a human inbox.
○ Rolling outHandles the trial-to-paid moment through Razorpay and activates the customer account.
○ Rolling outRuns periodic check-ins, monitors usage, and flags churn risk before customers leave.
○ Rolling outLanguage is part of every lead's identity from the moment it enters the system. Templates, prompts, and replies are all selected from that tag — multilingual at the schema, not as an afterthought.
Coverage spans Pune, Mumbai, Nashik, Nagpur, Chennai, Coimbatore, Hyderabad, Bangalore, Delhi, Jaipur, and Lucknow.
A deliberately small, deliberately stable set of tools — every choice one we'd defend years from now.
| Backend | Python 3.12 · FastAPI · SQLAlchemy 2.0 (psycopg3) · APScheduler |
| Database | Supabase Postgres (Mumbai region) |
| Messaging | WhatsApp Business Cloud API |
| AI layer | Anthropic SDK for reply intelligence |
| Payments | Razorpay (trial-to-paid) |
| Lead sources | Google Places · SerpAPI · Playwright · JustDial · IndiaMART |
| Frontend | Next.js dashboard |